ClearPath’s Marketing Services are led by Emily Mathews, a strategic marketing professional with a 20+ year track record of providing hundreds of companies with sales-focused marketing services – from product to corporate, strategic to tactical, long- to short-term.
ClearPath’s approach to providing Marketing Services is all about creating value for our clients. We drive value to our clients by supporting their core sales effort as well as creating clarity and consistency of communication of the value of products and services, unique and significant competitive advantages and overall Company messaging. These core deliverables also create efficiencies and consistency of internal programs, enhance recruiting efforts and can be instrumental to maximizing value in an M&A transaction.
At its core, ClearPath’s Marketing Services are designed to increase our client’s revenue and profitability. Taking a sales-centric approach to marketing, ClearPath identifies core value differentiators and sales targets and develops actionable programs that maximize the potential of the overall sales effort. As a significant by-product, our work enhances overall profitability by making for a more effective, efficient and repeatable sales process. Our marketing initiatives are built on a solid foundation and are sustainable by our clients’ internal teams.
Because no two organizations are the same, ClearPath draws from its array of marketing services to create a program that aligns with specific requirements. Typical deliverables include:
- Messaging and positioning platform
- Marketing audit
- Marketing plan
- Specific programs and collateral
- Website design and effectiveness
Western Rubber & Supply, Inc. hired ClearPath Business Advisors to evaluate our existing sales process and make recommendations to improve the process to help drive sales to significantly higher levels. ClearPath delivered a detailed plan with specific ‘success’ actions based on an extensive interview and discovery process.
Rick MacKirdy, CEO, Western Rubber, Inc.